These rides will be on display at Cal Expo along with other spectacular rides from the Butler inventory. ![]() We expect that local communities will be looking for entertainment near home because they don't have the money to take long, far and more expensive trips", he added.īutler said the company would be cutting back a little on new purchases until mid-season but new purchases so far for 2009 included a Wisdom manufactured Windsurfer, a Balloon Samba, Dinosaur ride, Hampton ride, Lolli Swing, Bumper Car and the U Toob Funhouse. "By the time our season picks up, and everyone is out working things will be looking pretty good. ![]() Unfortunately, the maintained numbers from our grosses are not enough to off set our expenses", he said.ĭespite economic concerns in 2009, Butler was optimistic about the coming season. They held up as far as economy goes but expenses went up. "We did as well with our gross as we had in the past. Ride grosses have remained constant in 2008 although expenses were definitely on the rise. They hope the simplification of pricing options will lead to happier customers and higher grosses. In the past, the availability was limited only to certain hours and days. Wristbands will be available every day of the fair. They will allow on-site wristband purchases every day with no cutoff times. The fair and carnival said they will be introducing a new pay one price promotion that will be unveiled at the State Fair for the first time in nearly a decade. Butler Amusements has already agreed to support some very deep discount promotions that will address the value message we hope to drive home in this down economy", said Manuel. "With discretionary income at an all-time low, we have to appeal to families' need for wholesome, affordable entertainment. The contract also has a provision for a fuel surcharge remission should fuel prices increase by over 25% from current prices, averaged over a three-year period.Ī major change Cal Expo guests will see is a simplification in pricing and promotions. In addition, Butler will pay the fair $200,000 for capital improvements and $50,000 for marketing each year of the contract. The new contract calls for Butler to provide a minimum of 55 rides, 40 games up to 2,000 linear feet and a maximum of 13 food stands. The undertaking of this contract will improve the fair as well as our operations", he said. ![]() We feel that it is a wonderful step for our company, and is perfectly aligned with the direction we want our company to continue heading towards. "We feel very pleased and honored to be selected to provide the midway at the California State Fair. Manuel also cited Butler's "stellar reputation, their flexibility and their ride inventory" as factors in the final decision.īutler Amusements, Earl "Butch" Butler was very happy with the new contract. We will obviously have a new layout, and different rides and attractions, but we will maintain the beautification program fair patrons have come to expect and enjoy", she said. "We expect to see a lot of great changes in 2009. ![]() Ray Cammack Shows, the previous carnival provider, developed an unavoidable scheduling conflict due to obligations to the Orange County and Los Angeles County Fairs.Ĭal Expo issued a Request for Qualifications and ultimately Butler Amusements was selected for a variety of reasons said Erica Manuel, Assistant General Manager of Cal Expo. The event, which grossed $3,500,239.50 in 2008, is one of the Top 50 Fairs in North America and a prized carnival contract. Sacramento, CA - Butler Amusements has signed a ten-year contract to provide the midway for Cal Expo.
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